"What's at stake is figuring out ways to make mass transit even more appealing than driving a car on clogged city streets... The plan involves far more than creating separate bus lanes. The buses themselves would have lower floors and wider doors and aisles to allow for easy entrance and exit of passengers at special sheltered platforms built in the center of the street. Traffic signals would be timed to allow riders to reduce travel times by 25 percent or more. Buses won't be slowed by people fumbling for coins to put into fareboxes, because passengers will pre-pay their fares. … Rapid bus lanes like these should be a no-brainer. All city departments who need to sign off on them should work to make them happen without the unacceptable delays and cost overruns that marred the Third Street project."
- SF Chronicle Editorial January 21st, 2007
"As a Richmond resident with a family and small children, I am really looking forward to having a more pedestrian friendly street. With cars racing by on such a big street, I have a hard time shopping along Geary Boulevard. I can't wait for BRT. 
It will allow Richmond residents to dramatically reduce their commutes while improving the streetscape for residents and families."
- Jean Fraser, Resident, Richmond
"AAA has long advocated for a balanced, multi-modal transportation system. AAA supports the concept of BRT as an upgrade from conventional local bus service. BRT has the potential to deliver a number of benefits to transit riders and the travel corridors themselves. BRT service can improve the travel time, reliability and comfort of regular bus service for transit riders."
- Deborah Wong, Transportation Issues Manager
California State Automobile Association
"Rescue Muni strongly supports Bus Rapid Transit on Geary as a first step towards an eventual upgrade to light rail. BRT on Geary will save riders valuable time and reduce delays as they ride to work and shopping, while dramatically improving Muni's system efficiency. Pedestrians, Muni riders, and auto drivers will benefit from the reductions in traffic and congestion that this common-sense project will provide.
Transit riders deserve faster, more reliable service on this extremely busy line. We strongly urge San Francisco to adopt Geary BRT in a rail-ready design as soon as possible."
- Dan Krause, Managing Director
Rescue Muni
"People want choices in moving around the city. Just as building a more complete Bike Network has succeeded in doubling the number of people biking in San Francisco in the past decade, improving transit service on the major corridors such as Geary Blvd. will significantly increase transit ridership and improve the overall transit experience. If San Francisco is to become a top-notch, transit-first city, building effective rapid transit on Geary is essential. Go Geary!"
- Andy Thornley, Program Director
San Francisco Bicycle Coalition and Richmond resident
"We recognize that looming energy shortages and global warming compel San Franciscans to adopt means of transportation that are less energy intensive and less damaging to the immediate and global environment than personal cars."
- Sue Vaughn, San Francisco Green Party
"As Executive Director of Walk San Francisco and as a Richmond resident, I am very excited about this project. I believe that the 50,000 plus San Franciscans who ride the Geary bus lines every day deserve fast and reliable transit options such as Geary BRT. The new BRT line and the planned pedestrian improvements will make Geary a nicer place to walk, shop, and live!"
- Emily Drennen, Executive Director
Walk San Francisco and Richmond resident
"I wonder whether local business owners... have suffered 40 minute waits on cold nights for a 38 Geary coach, only to be packed against other passengers for blocks and blocks. Transit, as we all know, is a key part of how San Francisco functions, and is essential for Richmond district residents.
Change is often disruptive and difficult, but it is imperative for Geary Boulevard and its congestion, and long overdue for visitors and residents."
- Anthony Lazarus, Resident,
Outer Richmond
"Geary is one of the most important transit corridors in San Francisco, carrying approximately 50,000 passengers daily. Finding a rapid transit solution for Geary will not only benefit the people who live and work along the corridor, it is a critical first step to building a fast, reliable transit network that will link the entire city, attract riders, and ultimately enable Muni to reduce its structural deficit."
- Sarah Karlinsky, Policy Director
San Francisco Planning and Urban Research Association
"I commend the Transportation Authority for its work on looking at better transportation alternatives for our neighborhood. I can tell you that many of my fellow riders look forward to riding a faster and more efficient Muni."
- Clark Rasmussen, Resident, Outer Richmond
"The Geary BRT project is critical to improve mobility for residents and workers along the Geary corridor and to connect those neighborhoods to downtown San Francisco and the rest of the region.
The Geary corridor is currently one of the most-used bus routes in the West-when it is upgraded to BRT, it will also become one of the most user-friendly."
- Stuart Cohen , Executive Director
Transportation and Land Use Coalition
"Investing in transit infrastructure will create better, safer transit which is the key to increasing ridership. Increased ridership will reduce the deficits facing the system, encourage people to get out of their cars, thus reducing traffic congestion and air pollution. Excellent, reliable public transit is essential for moving people to jobs, businesses, schools, and residences and is the mark of a great city. Great cities have great transit systems."
- Rick Galbreath, Vice Chair,
Sierra Club-SF
"A passenger on a bus produces one half the CO2 emissions per mile as a passenger in an automobile according to the American Public Transportion Association. We can no longer afford to debate the merits of the automobile vs. transit. The threats from global warming make it urgent that urban planners make a reduction in CO2 emissions a top priority and this means finding a way to integrate transit into all urban designs in such a way as to reduce automobile travel."
- Leonard Conly, Bay Area environmental advocate
"Geary Boulevard is one of the busiest transit corridors in the country, and BRT on Geary is something that makes sense for commuters and the City as a whole. BRT is a cost-effective and efficient way to meet the commute needs of a huge part of the City that isn't served by light rail. We need to do BRT in a way that is sensitive to the interests of merchants - but we absolutely need to make sure that Geary BRT happens."
- Plan C
